Globalizing American Culture

As our country  becomes more and more diverse and Minorities start to  become the Majority, in numbers not power dynamics, companies must start to  make changes and use innovation to  target these populations of people. This task  is easiest for fast food  restaurants and food product chains due to the fact that  they  are accessible to  every  socioeconomic class.This is relevantly  important because many people of color ,specially undocumented immigrants, are living pay check  to  paycheck  barely  making ends meet. To  them  a meal at a fast food restaurant is a significant outing. Some companies whose efforts to reach out to  these communities really stand out  are McDonalds and Coca Cola. Not only have  these huge companies globalized their image and made their products internationally known and demanded, they have made them is a part of American culture.This becomes an advantage when selling within  the united states because it gives immigrants a sense of regularity  after leaving their home country. Regardless of where  one is migrating from, chances are that there was a McDonalds there. McDonalds symbolizes the diversity  they  pledge to  have gained from international business through  the translation of their Jingle , I’m Loving it, into up to  a dozen languages. They  are attempting to  reach  out to  all  of their potential customers and make them  feel  a sense of comfort , understanding and acceptance through their Marketing strategies. They  have taken  advantage of the opportunities that come along with  Acculturation and assimilation. They  have used casting and cultural  aspects , such  as music and clothing, to  gain  the loyalty  of new groups of people.Another great brand to  look  at is Coca Cola. As individuals try to  adapt and assimilate to  the American  way  of Life Coca Cola takes the time to  make sure they  know that their differences are  embraced.  During the 2014 Super Bowl Coca Cola released  a commercial that tied together many  different races and ethnicities to  demonstrate their similarities  through  the love of the product. While this could be considered a genius and even beautiful  strategy  by  many , there was individuals  who  saw it and took offense because the words being used to  how their unity  was America the beautiful. My  assumption is that Coca Cola was making an attempt at surfacing the beauty  of the diversity of our nation and through  that reach  audiences  of all  backgrounds. Considering that in  this decade racism  and discrimination have surfaced as crucial  issues once again, it is important for there to be a company willing to  create an image of beauty  and Unity  among a diverse community.